Course curriculum

    1. 1. Business activity, Basic Economic Problem, Enterprise

    2. 2. Added value, Classification of businesses, Private and Public Sector, Enterprise, business growth and size

    3. 3. Government support to small businesses, Reasons for government support

    4. 4. Measuring business size, Reasons for growth, Ways to grow

    5. 5. Types of business organisation, Social Enterprise

    6. 6. Business objectives and stakeholder objectives, Stakeholders1, Stakeholders2, Stakeholder’s objectives

    7. 7. Economic issues, Business cycle

    8. 8. Government economic objectives, Government economic policies, Impact on businesses of changes in government policies

    9. 9. Businesses and the law, Environmental and ethical issues, Externalities, Sustainable development

    10. 10. Environmental constraints, Ethical issues

    11. 11. Globalisation, Barriers to trade, Multinationals, Exchange rate

    1. 1. Human Resources Department, Mintzberg – Management roles, Roles and functions of management

    2. 2. Motivating employees, F.W Taylor, Maslow’s Hierarchy of needs, Herzerg – Hygiene and Motivation

    3. 3. McClelland – Needs theory, Vroom – Expectancy theory

    4. 4. Financial rewards, Fringe benefits, Job rotation and Job Enrichment

    5. 5. Organisation and management, Advantages of an organisational chart, Delayering, Span of control, Delegation

    6. 6. Leadership styles, Trade Unions

    7. 7. Recruitment process, Internal and external recruitment, Methods of selection

    8. 8. Training, Dismissal and redundancy, Contract of employment

    9. 9. Communication, Effective communication, Internal and external communication

    10. 10. Mediums of communication, Barriers to communication, Choosing the most appropriate method of communication

    11. 11. Hard and soft HRM, Management By Objectives

    1. 1. The market, Marketing, competition and the customer

    2. 2. Market segmentation, Market segment, Ways of segmenting a market

    3. 3. Mass market and niche market

    4. 4. Market research, Product oriented and market oriented,Market research methods

    5. 5. Primary and secondary research, Stages of primary research, Sampling methods

    6. 6. Marketing mix 4 P’s,Product, Product development, Branding, Packaging

    7. 7. Product life cycle

    8. 8. Price,Price elasticity of demand,Factors affecting pricing decisions

    9. 9. Place, Factors affecting the choice of the distribution channel

    10. 10. Promotion, Types of promotion

    11. 11. Technology and marketing mix, Impact of e-commerce on consumers

    12. 12. Marketing planning, Marketing strategy

    13. 13. Sales forecasting, Extrapolation

    14. 14. Globalisation and international marketing, Forms of international marketing

    1. 1. Production process, Operations department, Productivity

    2. 2. Inventory, Lean Production,Kaizen

    3. 3. Just-in-Time (JIT), Capacity utilisation, JIT inventory control chart, JIT Evaluation

    4. 4. Methods of production, Job production, Batch production, Flow production, Mass customisation

    5. 5. Technology and production, Costs and revenue, Economies of scale, Diseconomies of scale

    6. 6. Break-even analysis, Example of break-even, Break-even chart

    7. 7. Quality, Quality control, Quality assurance, Total Quality Management

    8. 8. Location decisions, International location decisions, Issues with international location

    9. 9. Enterprise Resource Planning (ERP)

    10. 10. Project management, Critical path analysis, Network diagram, Steps to draw a network diagram, Example of network diagram, points to remember

    1. 1. Intro, Finance Department, Reasons why businesses need finance

    2. 2. Expenditure, Sources of finance, Factors affecting choice of finance

    3. 3. Importance of cash, Cash flow, Cash flow forecasts, How to overcome cash flow problems

    4. 4. Working capital, Income statements, Statement of financial position

    5. 5. Profitability ratios, Liquidity ratios, Investment ratios

    6. 6. Costing, Full (absorption) costing technique, Full (absorption) costing technique, Full (absorption) costing technique, Contribution costing

    7. 7. Budget, Limitations of budgeting, Stages of preparing a budget, Budget Variance, Investment appraisal, Payback period

    8. 8. Net Present Value (NPV), Discounted Payback, Average Rate of Return (ARR), points to remember

    1. 1. Levels of management, Corporate strategy, Strategic management

    2. 2. Strategic analysis, PEST Analysis, SWOT Analysis

    3. 3. Boston Matrix, Porter’s five forces, Core Competencies

    4. 4. Strategic choice, Ansoff Matrix, Force field analysis

    5. 5. Decision trees, Worked example, Decision tree diagram

    6. 6. Strategic implementation, Corporate plans, Corporate culture

    7. 7. Resistance to strategic change, Contingency planning

About this course

  • 78 lessons
  • 9 hours of video content