Course curriculum
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1. Business activity, Basic Economic Problem, Enterprise
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2. Added value, Classification of businesses, Private and Public Sector, Enterprise, business growth and size
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3. Government support to small businesses, Reasons for government support
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4. Measuring business size, Reasons for growth, Ways to grow
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5. Types of business organisation, Social Enterprise
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6. Business objectives and stakeholder objectives, Stakeholders1, Stakeholders2, Stakeholder’s objectives
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7. Economic issues, Business cycle
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8. Government economic objectives, Government economic policies, Impact on businesses of changes in government policies
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9. Businesses and the law, Environmental and ethical issues, Externalities, Sustainable development
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10. Environmental constraints, Ethical issues
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11. Globalisation, Barriers to trade, Multinationals, Exchange rate
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1. Human Resources Department, Mintzberg – Management roles, Roles and functions of management
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2. Motivating employees, F.W Taylor, Maslow’s Hierarchy of needs, Herzerg – Hygiene and Motivation
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3. McClelland – Needs theory, Vroom – Expectancy theory
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4. Financial rewards, Fringe benefits, Job rotation and Job Enrichment
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5. Organisation and management, Advantages of an organisational chart, Delayering, Span of control, Delegation
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6. Leadership styles, Trade Unions
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7. Recruitment process, Internal and external recruitment, Methods of selection
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8. Training, Dismissal and redundancy, Contract of employment
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9. Communication, Effective communication, Internal and external communication
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10. Mediums of communication, Barriers to communication, Choosing the most appropriate method of communication
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11. Hard and soft HRM, Management By Objectives
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1. The market, Marketing, competition and the customer
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2. Market segmentation, Market segment, Ways of segmenting a market
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3. Mass market and niche market
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4. Market research, Product oriented and market oriented,Market research methods
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5. Primary and secondary research, Stages of primary research, Sampling methods
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6. Marketing mix 4 P’s,Product, Product development, Branding, Packaging
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7. Product life cycle
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8. Price,Price elasticity of demand,Factors affecting pricing decisions
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9. Place, Factors affecting the choice of the distribution channel
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10. Promotion, Types of promotion
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11. Technology and marketing mix, Impact of e-commerce on consumers
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12. Marketing planning, Marketing strategy
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13. Sales forecasting, Extrapolation
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14. Globalisation and international marketing, Forms of international marketing
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1. Production process, Operations department, Productivity
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2. Inventory, Lean Production,Kaizen
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3. Just-in-Time (JIT), Capacity utilisation, JIT inventory control chart, JIT Evaluation
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4. Methods of production, Job production, Batch production, Flow production, Mass customisation
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5. Technology and production, Costs and revenue, Economies of scale, Diseconomies of scale
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6. Break-even analysis, Example of break-even, Break-even chart
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7. Quality, Quality control, Quality assurance, Total Quality Management
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8. Location decisions, International location decisions, Issues with international location
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9. Enterprise Resource Planning (ERP)
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10. Project management, Critical path analysis, Network diagram, Steps to draw a network diagram, Example of network diagram, points to remember
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1. Intro, Finance Department, Reasons why businesses need finance
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2. Expenditure, Sources of finance, Factors affecting choice of finance
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3. Importance of cash, Cash flow, Cash flow forecasts, How to overcome cash flow problems
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4. Working capital, Income statements, Statement of financial position
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5. Profitability ratios, Liquidity ratios, Investment ratios
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6. Costing, Full (absorption) costing technique, Full (absorption) costing technique, Full (absorption) costing technique, Contribution costing
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7. Budget, Limitations of budgeting, Stages of preparing a budget, Budget Variance, Investment appraisal, Payback period
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8. Net Present Value (NPV), Discounted Payback, Average Rate of Return (ARR), points to remember
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1. Levels of management, Corporate strategy, Strategic management
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2. Strategic analysis, PEST Analysis, SWOT Analysis
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3. Boston Matrix, Porter’s five forces, Core Competencies
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4. Strategic choice, Ansoff Matrix, Force field analysis
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5. Decision trees, Worked example, Decision tree diagram
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6. Strategic implementation, Corporate plans, Corporate culture
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7. Resistance to strategic change, Contingency planning
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About this course
- 78 lessons
- 9 hours of video content