Course curriculum
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1. Basic economic problem
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2. Added value/ Classification of business
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3. Private and public/ Enterprise business growth/Business plan
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4. Government support/ Reasons for government support
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5. Measuring the size/ Reasons for growth
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6. Types of business/ Business objectives
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7. Stakeholder/ Stakeholder objectives
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1. People in business
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2. Financial rewards/ Fringe benefits
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3. Organization and management/ Advantages/ Span of control
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4. Roles and functions/ Delegation, Leadership styles/ Trade unions
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5. Recruitment and selection/ Recruitment process/ Internal and external recruitment
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6. Training/ Dismissal/ Contract of employment
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7. Communication/ Effective communication/ Internal and external communication
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8. Mediums/ Choosing
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1. Marketing
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2. Market segmentation
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3. Market research/ Primary and secondary research
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4. Marketing mix 4 P's
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5. Pricing strategy/ Price elasticity of demand/ Distribution Channel/ Promotion
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6. Impact of e-commerce/ Marketing strategy
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1. Operations department/ Productivity
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2. Inventory/ Lean production/ Kaizen
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3. Methods of production
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4. Technology and production/ Cost and revenue/ Economies of scale
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5. Break even analysis/ Break even chart
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6. Quality/ Quality control/ Quality assurance
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7. Location decisions
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1. Financial information and financial decisions
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2. Importance of cash/ Cash flow/ Cash flow forecast
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3. Working capital/ Income statement/ Statement of financial position
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4. Profitability ratio/ Liquidity ratio
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1. Business cycle
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2. Governement economic objectives and policies, Impact on business of changes in government
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3. Environment and ethical, externalities, sustainable development, environmental constraints, ethical issues
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4. Globalization, barriers to trade, multinationals, exchange rate
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About this course
- 59 lessons
- 5.5 hours of video content