Course curriculum

    1. 1. Basic economic problem

    2. 2. Added value/ Classification of business

    3. 3. Private and public/ Enterprise business growth/Business plan

    4. 4. Government support/ Reasons for government support

    5. 5. Measuring the size/ Reasons for growth

    6. 6. Types of business/ Business objectives

    7. 7. Stakeholder/ Stakeholder objectives

    1. 1. People in business

    2. 2. Financial rewards/ Fringe benefits

    3. 3. Organization and management/ Advantages/ Span of control

    4. 4. Roles and functions/ Delegation, Leadership styles/ Trade unions

    5. 5. Recruitment and selection/ Recruitment process/ Internal and external recruitment

    6. 6. Training/ Dismissal/ Contract of employment

    7. 7. Communication/ Effective communication/ Internal and external communication

    8. 8. Mediums/ Choosing

    1. 1. Marketing

    2. 2. Market segmentation

    3. 3. Market research/ Primary and secondary research

    4. 4. Marketing mix 4 P's

    5. 5. Pricing strategy/ Price elasticity of demand/ Distribution Channel/ Promotion

    6. 6. Impact of e-commerce/ Marketing strategy

    1. 1. Operations department/ Productivity

    2. 2. Inventory/ Lean production/ Kaizen

    3. 3. Methods of production

    4. 4. Technology and production/ Cost and revenue/ Economies of scale

    5. 5. Break even analysis/ Break even chart

    6. 6. Quality/ Quality control/ Quality assurance

    7. 7. Location decisions

    1. 1. Financial information and financial decisions

    2. 2. Importance of cash/ Cash flow/ Cash flow forecast

    3. 3. Working capital/ Income statement/ Statement of financial position

    4. 4. Profitability ratio/ Liquidity ratio

    1. 1. Business cycle

    2. 2. Governement economic objectives and policies, Impact on business of changes in government

    3. 3. Environment and ethical, externalities, sustainable development, environmental constraints, ethical issues

    4. 4. Globalization, barriers to trade, multinationals, exchange rate

About this course

  • 59 lessons
  • 5.5 hours of video content